At Sonoa we completely agree with Jonathan’s assessment. As with all inflections points, we will only know after we have passed it, but it certainly fees like we have either reached or close to reaching a maturation/tipping point.

Sonoa provides visibility, control and scale for APIs, feeds and services. We provide this on premise and on demand. In addition to the technology discussions, increasingly we have two kinds of requests from our customers: 1. API strategy – what are the different phases of an API strategy, should I just make them available and see what happens, etc., and 2. API Development – what best practices does one use in order to have simple to use and scalable APIs. As Jonathan points out in his blog creative/media agencies will be of little help. Maybe there is an opportunity for boutique SI firms or for large consulting firms to start a practice.